Personal Evaluation Write Up

Since i have started my media communication and production course at QE this year i have developed many new skills that i did not have before i came to this college. I have learned a basic knowledge on how to use photoshop which before this course i had never used and had no idea how to use it but my skills are only basic as i have not used the software much.

I have learned lots about media production which i didnt know before such as demographics,segmentation systems,socioeconomic groups,geographic variables and Rubicams system which before i started the course i knew nothing about any of these things.

But i still have a few weaknesses in media such as using photoshop because i have only used it twice and still dont know how to use all the tools and effects that there are on photoshop but im sure over the next few weeks my skills on photoshop will develop and get better.

My pilchards fish fillet advert helped me develop the skills which i learnt in media such as using photoshop helped me gain a basic knowledge on how to use it and create effective adverts.

 When making my pilchards fish fillet advert i also took into account things like demographics socioeconomic groups and target audiences to help my product be directed in the right direction towards the target audience that the product is being advertised for.

I also used the basic skills i learnt on photoshop quite effectivley and produced a pilchards fish fillet advert promoting the product to the target audience. There are some weaknesses in my advert on photoshop though because i wasnt able to do everything i wanted to do on the advert because i didnt know how to use all the effects that i was wanting to use on my advert. If i was to do this project again to try and make it better i would definitley concentrate on getting more professional looking images for my advert instead of basic pictures took inside the park outside the college maybe using props to improve them.

 To develop my advert into a more proffessional peice of work i would definitley have to develop my skills on photoshop to a more sophisticated level to bring better effects into my advert to make it more effective to the target audience.

The target audience for my pilchards fish fillet advert before i re-branded it was really targeted at anyone that likes fish but maybe targeted more at older people ranging from 20-70 who might maybe buy it for there children or themselves.

 When i re-branded the pilchard fillets it was then targeted at people aged from 14-25 because my advert was about how it can help prevent spots and give you healthier looking skin.

 The element of my advert that helps engage the audience with the product is how on the advert the model who is eating the pilchard fillets is shown lying in bed with healthy looking skin and two girls lying either side of him to try and put accross the fact that the product does work to the audience.

 The effects on my photoshop advert dont really work to effectivley as they are very basic effects which have been used because of my photoshop skills and this could be improved by me improving my photoshop skills.

 My advert does demonstrate that i do have an understanding of segmentation systems as i have taken into account what kind of audience would be intrested in a product that gave you healthier looking skin and showed on the advert that it helps you get girls.

I think i have developed a good level of understanding with all the diffrent kinds of segmentation systems and i was able to put these to use when making my pilchards fish fillets advert.